MyCarNeedsA.com is a UK-wide comparison website helping drivers find quotes for MOTs, servicing and repairs. Partnering with over 4,000 service providers, they connect customers with local garages to get the best deal on their car maintenance.
Problem
The existing onboarding journey was cumbersome and visually unrefined, particularly on mobile. Unnecessary form fields created friction in the quote flow, and there was no account area for customers to track jobs, manage messages, or store vehicle details — leaving users reliant on email with no self-service capability.
Outcome
A streamlined, mobile-first quote flow with progress indicators, auto-populated vehicle data via registration lookup, and smarter field validation reduced drop-off and boosted signups. A new customer account area gave users full visibility over their quotes, messages, and vehicles — enabling true self-service and opening new marketing channels through partner programmes.
What the clients say…
"Working with Glenn has enabled our company to greatly increase the conversion rate on our jobs. Our ongoing relationship consistently brings insights and improvements to our website and customer messaging."
Scott Hamilton
