User experience design that feels obvious

Good UX is invisible. Visitors find what they need, understand what you offer and know exactly how to get in touch. I map the journeys your customers take and design every step so nothing slows them down.

Let’s Talk

If people have to think, they leave

Confusing menus, buried contact details and pages that answer the wrong questions quietly cost you enquiries. Most visitors won’t tell you they got lost. They just go back to Google and pick someone else.

Good UX design fixes that before it costs you. We map how real people move through your site, what they’re looking for and where they hesitate, then shape every page so the next step is always obvious.

Clear beats clever. Every time.

UI/UX designer sketching app wireframes on paper with pen. Mobile app design process.

What does UX design include?

User research

Short interviews and analytics reviews to learn what your customers actually look for.

Journey mapping

The key paths people take, from first search to getting in touch, mapped step by step.

Information architecture

Menus, labels and page groupings that match how your customers think.

Wireframes

Low-detail layouts that test structure and priority before any styling.

Prototypes

Clickable versions of key pages, so you can try the experience before it’s built.

Usability testing

Real people completing real tasks, with fixes made before launch.

How it works

Talk

A no-obligation call about your customers and where they get stuck today. We’ll agree what success looks like, so every decision after this has a clear purpose.

Talk

A no-obligation call about your customers and where they get stuck today. We’ll agree what success looks like, so every decision after this has a clear purpose.

Research

Analytics, competitor reviews and short customer conversations. Together they show what people need from your site and what’s getting in their way.

Research

Analytics, competitor reviews and short customer conversations. Together they show what people need from your site and what’s getting in their way.

Design

Journeys, structure and wireframes, tested and refined with your feedback. We test with real people early, while changes are still quick and cheap to make.

Design

Journeys, structure and wireframes, tested and refined with your feedback. We test with real people early, while changes are still quick and cheap to make.

Hand over

Approved wireframes and prototypes, ready for visual design and build. Everything is documented, so your designers and developers can pick it up without guesswork.

Hand over

Approved wireframes and prototypes, ready for visual design and build. Everything is documented, so your designers and developers can pick it up without guesswork.

Project review

More customers converting, more reasons to return

MyCarNeedsA.com helps drivers compare quotes for MOTs, servicing and repairs. We improved the website’s mobile quote journey with clearer steps, vehicle registration lookup and smarter form validation, reducing friction between the first visit and a completed enquiry. Ongoing work on the website and customer messaging continues to improve conversion rates and support customer retention, rather than treating launch as the finish line.

"Working with Glenn has enabled our company to greatly increase the conversion rate on our jobs. Our ongoing relationship consistently brings insights and improvements to our website and customer messaging."