Brand design and logo design

A clear brand makes a small business look as good as it is. I’ll help you shape a logo, colours, typefaces and a way of presenting yourself that works everywhere you show up: your website, social posts, signage and paperwork. Starting out or ready for a rebrand, you get an identity that feels like you and is simple to use.

Let’s Talk

Most businesses outgrow their logo before they notice

The logo was made in a hurry when you started. Since then, the website picked up its own colours, the van got a different font, and the social posts found a style of their own. Each choice made sense at the time.

Together, they make you look smaller and less established than you are. Customers notice that before they read a word. A consistent brand tells them the same care goes into your work.

Consistency is what makes a small business look established.

UI/UX designer sketching app wireframes on paper with pen. Mobile app design process.

What does brand design include?

Brand discovery

What you stand for, who you serve, how you want to be seen and how you compare with competitors.

Logo design

A main logo plus versions for small spaces, dark backgrounds and social profile icons.

Colour palette

Main and supporting colours, checked for contrast so text stays readable on screen.

Typography

Typefaces for headings and body text that suit your brand and work well on the web.

Art direction

Guidance on photography, imagery and illustration so every visual feels like it belongs.

Brand guidelines

A short, practical guide so you, your staff and your printer use it all correctly.

How it works

Talk

A no-obligation call about your business, your customers and where you want the brand to go. We’ll dig into what makes you different and how you want to be seen.

Talk

A no-obligation call about your business, your customers and where you want the brand to go. We’ll dig into what makes you different and how you want to be seen.

Explore

Initial logo and identity directions, each with the thinking behind it. You’ll see how each one works on your website, signage and social, not just on a blank page.

Explore

Initial logo and identity directions, each with the thinking behind it. You’ll see how each one works on your website, signage and social, not just on a blank page.

Refine

We develop the chosen direction together until it’s right. Colours, type and details are tuned until the brand feels like yours and works everywhere it needs to.

Refine

We develop the chosen direction together until it’s right. Colours, type and details are tuned until the brand feels like yours and works everywhere it needs to.

Deliver

Final files for print, web and social, plus your brand guidelines. Everything is organised and labelled, so anyone working on your brand can use it properly.

Deliver

Final files for print, web and social, plus your brand guidelines. Everything is organised and labelled, so anyone working on your brand can use it properly.

Project review

A specialist consultancy with an established presence

Dolmen Diagnostics had more than twenty years of diagnostics expertise behind it, but no brand to show it. We created an identity rooted in Ballykeel Dolmen: a mark that suggests strength and dependability, paired with restrained colours and precise typography. Applied consistently across the website, the new brand gives this independent consultancy the presence of an established firm, helping it sit credibly alongside the major diagnostics companies it works with. Senior buyers can now see a clear, professional business that reflects the expertise behind it.

"Glenn took the time to understand my work and explained the thinking behind every step. The brand and website reflect how I work, explains complex regulatory work in plain terms, and I can update them myself."