Most websites don't fail all at once. They drift. A new page here, a promo banner there, a form someone added in a hurry. Each change made sense at the time. Together, they make a site that's harder to use than it needs to be.
You're close to it, so you can't see it. Your visitors can. They just don't tell you. They leave.
A redesign isn't always the answer. Sometimes the structure is sound and a handful of fixes would make the difference. Sometimes the problem runs deeper. A UX review tells you which, before you spend money on the wrong thing.
A redesign that only changes the surface is expensive wallpaper.
I review your site the way your customers use it, one journey at a time, and judge it against established UX principles, including Jakob Nielsen's 10 usability heuristics, the industry standard for expert reviews. The focus is on clarity, navigation, visual hierarchy, consistency, speed and conversion.
Can a new visitor tell what you do, who it's for and what to do next within ten seconds?
Can people find what they came for, or are they clicking around in circles?
From landing page to enquiry, booking or checkout. Where does it slow down, confuse or stop?
How the site works on a phone, plus checks on contrast, text size, tap targets, headings and image descriptions.
Are your reviews, accreditations and selling points easy to find? Are your calls to action clear?
Is the site structured so Google, and AI tools like ChatGPT and Google's AI Overviews, can understand and recommend you?
Every site is different, so there are two levels of review. Not sure which fits? We'll work it out together on a short call.
Essential UX Review
Best for small businesses, or any site that feels like it should be doing more. I review your live website against core UX principles and focus on the journeys that matter most to your business.
What's included:
Short call to understand your business, customers and goals
Expert review of your live site against established UX principles
First impressions: is it clear what you do and who it's for?
Navigation and structure: can people find what they need?
Your key customer journeys, from landing page to enquiry or checkout
Mobile experience on real devices
Basic accessibility checks: contrast, text size, tap targets, headings, image descriptions
Trust signals, messaging and calls to action
SEO and AI search basics
You receive:
PDF report with an executive summary
Annotated screenshots showing each issue in context
Quick wins you can act on straight away
Fundamentals worth planning for
Recommendations prioritised by impact and effort
Walkthrough call to talk through the findings
Delivered within 5 working days
In-Depth UX Review
Best for established businesses with larger or more complex websites, such as ecommerce, B2B or several types of customer. Everything in the Essential Review, backed by real data on how your visitors behave.
What's included:
Everything in the Essential Review
Kick-off session to agree goals, customer types and priorities
Analytics review: traffic, bounce rates, device split and conversion
Heatmaps and session recordings to see where people click, scroll and give up
Customer survey to hear what's working and what isn't, in their own words
Competitor benchmarking against the sites your customers compare you with
Journeys mapped for each of your different types of customer
Review of key templates such as product, category, landing and checkout pages
You receive:
Everything in the Essential Review report
Data-backed findings with key benchmarks to measure against
Competitor insights and best-practice examples
New feature ideas to set you apart
A prioritised roadmap for the next stage of work
Walkthrough of the findings with you and your team
Optional add-ons:
Testing with real users — watch real customers try to complete key tasks on your site
Recorded video walkthrough — a narrated tour of the findings to share with your team
Both reviews are priced on the scope of your project: how many pages, journeys and types of customer your site serves. You get a fixed quote up front, with no obligation.
What you get
A clear PDF report written in plain English, not jargon. It includes:
Executive summary — your site's main strengths and weaknesses on one page
Annotated screenshots — every issue shown in context, so there's no guesswork
Quick wins — practical changes you can make quickly, often at little or no cost
Fundamentals — bigger issues worth planning for
Prioritised recommendations — each one rated by impact and effort, so you know where to start
How it works
Talk — A short call about your business, your customers and what you want the site to do.
Review — I go through your site journey by journey, on desktop and mobile.
Report — You receive the PDF report, with a walkthrough call to talk it through.
Act — Make the changes yourself, hand them to your developer, or ask us to help. Your call.
No obligation to use us for the next stage. The report is yours to use however you like.
We reviewed the site from every angle: analytics, heatmaps and session recordings, a customer survey, and a benchmark against a dozen competitors. The review found:
A mobile gap. Plenty of visitors arrived on their phones, but very few bought on them. One fiddly step was turning interest into abandoned orders.
One template doing too many jobs. Dozens of landing pages shared the same layout, whatever the customer was looking for.
Questions the website should have answered. Customers were contacting support about things the site could have made clear, like delivery, pricing and artwork.
A strength worth keeping. Their step-by-step product builder was working well and outperforming competitors. The advice was to sharpen it, not replace it.
The report gave the business a prioritised plan and a clear brief for the next stage of work.
Every finding shows the issue in context, why it matters, and what to do next.
"Glenn is very approachable and listens to the problems you have with your website. He brought clarity and structure to our website when we were struggling to understand what we needed. And the CMS is so easy to use!"
Cheryl Miller
"Working with Glenn has enabled our company to greatly increase the conversion rate on our jobs. Our ongoing relationship consistently brings insights and improvements to our website and customer messaging."
Scott Hamilton
Can't AI review my website for me?
It's a fair question. Paste your web address into ChatGPT and ask what's wrong with it, and you'll get an answer in seconds. A long, confident list.
The trouble is, it's the same list everyone gets. AI is impressive at spotting surface issues. It's still poor at judgement. It can review a website. It can't review yours, because it doesn't know your business, your customers or what you need the site to do.
What an experienced eye sees that AI can't
It knows websites, not your customers. A good review starts with who is buying, why, and what makes them hesitate. AI doesn't know that your trade buyers behave differently from your one-off customers, or that half your enquiries come from people on their phones at a job site.
It gives you the average. AI is trained on what most websites do, so it recommends what most websites do. Sometimes the right answer is the thing that makes you different. Being like everyone else won't win you customers.
It can't tell you what to leave alone. On one review, the client's product builder broke the usual pattern. A checklist would have flagged it. Experience, competitor research and real customer feedback showed it was one of their biggest strengths. The advice was to keep it and make it sharper.
It doesn't feel the friction. A real person notices when a form asks one question too many, when a button looks greyed out, or when uploading a file on a phone becomes a chore. Those moments lose customers, and they rarely show up in a scan.
It can't join the dots. Numbers don't explain themselves. A high bounce rate, a run of support calls and a heatmap with no clicks below the fold can all point to the same problem. Spotting that takes experience across many projects, not a pattern match.
It doesn't know what matters most. AI hands you twenty issues with equal weight. A professional tells you which three will make the biggest difference, which can wait, and which aren't worth the money.
It can be confidently wrong. AI tools sometimes invent problems, misread a page or quote statistics that don't exist. If you can't tell good advice from bad, you can end up spending money fixing the wrong thing.
There's no one to ask "why?" A report is only useful if you act on it. With a real reviewer you can talk it through, challenge it, and get help putting it into practice.
AI is a useful tool. It's just not a substitute for 20 years of watching how real people use real websites.
AI can tell you what most websites do. A UX review tells you what yours should do.
Frequently asked questions
What is a UX review?
Can't I just use ChatGPT to review my website?
Do I need a new website afterwards?
Should I get a review before a redesign?
What's included in a UX review?
How much does a UX review cost?