Local SEO that puts you on the map

Local SEO that puts you on the map

When someone nearby searches for what you do, you should be one of the first names they see. I optimise your Google Business Profile, local pages and listings so you show up in the map pack and local results.

When someone nearby searches for what you do, you should be one of the first names they see. I optimise your Google Business Profile, local pages and listings so you show up in the map pack and local results.

If you’re not in the map pack, you’re invisible

If you’re not in the map pack, you’re invisible

Most local searches end with a call to one of the top three businesses on the map. If your profile is incomplete or your details don’t match across the web, you won’t be one of them.


The good news is that local rankings depend heavily on things you control. A complete profile, consistent details, real reviews and pages that speak to your area all add up, and smaller businesses can beat bigger names nearby.

Be the obvious choice for people nearby.

Aerial view of Belfast with location markers for businesses
Aerial view of Belfast with location markers for businesses

What does local SEO include?

What does local SEO include?

Google Business Profile

Google Business Profile

A complete, optimised profile with the right categories, photos and services.

Local landing pages

Local landing pages

Pages for the towns and areas you serve, written for real customers.

Citations

Citations

Consistent name, address and phone details across directories.

Local keywords

Local keywords

Research into what people nearby actually type into Google.

Review strategy

Review strategy

A simple way to ask happy customers for reviews.

Local reporting

Local reporting

Clear monthly reports on calls, clicks and direction requests.

How it works

How it works

01

Talk

A no-obligation call about your area and your ideal customers. We’ll talk about the towns you serve and the searches you want to show up for.

Talk

A no-obligation call about your area and your ideal customers. We’ll talk about the towns you serve and the searches you want to show up for.

02

Audit

A review of your profile, listings and local rankings. We compare you with nearby competitors to see where the quickest wins are.

Audit

A review of your profile, listings and local rankings. We compare you with nearby competitors to see where the quickest wins are.

03

Optimise

Profile, pages and citations improved and aligned. Your name, address and details match everywhere, which helps Google trust and rank you.

Optimise

Profile, pages and citations improved and aligned. Your name, address and details match everywhere, which helps Google trust and rank you.

04

Grow

Monthly tracking and steady improvements over time. You’ll see how your map rankings, calls and direction requests change month to month.

Grow

Monthly tracking and steady improvements over time. You’ll see how your map rankings, calls and direction requests change month to month.

Project review

Helping local parents find care close to home

Helping local parents find care close to home

Wonder World Daycare in Waringstown offered award-winning care, but its online presence was limited to a Facebook page. We created a dedicated website that clearly explains who they are, where they’re based and what they offer, giving local parents a place to discover the nursery beyond social media. Pages covering its six playrooms, outdoor spaces and food and allergy policies help families assess their options, with a straightforward enquiry route when they’re ready to get in touch. It gives the nursery a stronger local online presence and a useful destination for parents searching for childcare nearby.

Wonder World Daycare in Waringstown offered award-winning care, but its online presence was limited to a Facebook page. We created a dedicated website that clearly explains who they are, where they’re based and what they offer, giving local parents a place to discover the nursery beyond social media. Pages covering its six playrooms, outdoor spaces and food and allergy policies help families assess their options, with a straightforward enquiry route when they’re ready to get in touch. It gives the nursery a stronger local online presence and a useful destination for parents searching for childcare nearby.

"Glenn did an excellent job creating our website. He was professional, easy to work with, and always quick to respond. The finished site looks fantastic, works perfectly, and has received great feedback which is all we could ask for."

Frequently asked questions

What is local SEO?

Do I need a Google Business Profile?

Can you help if I serve several towns?

How long does local SEO take to work?

Do reviews affect local rankings?

Glenn Drain Creative Director profile image

Tell us about your project & we’ll take it from there

It starts with a no-obligation chat about your business and what you need the website to do.

Glenn Drain Creative Director profile image

Tell us about your project & we’ll take it from there

It starts with a no-obligation chat about your business and what you need the website to do.