Brand design and logo design

Brand design and logo design

A clear brand makes a small business look as good as it is. I’ll help you shape a logo, colours, typefaces and a way of presenting yourself that works everywhere you show up: your website, social posts, signage and paperwork. Starting out or ready for a rebrand, you get an identity that feels like you and is simple to use.

A clear brand makes a small business look as good as it is. I’ll help you shape a logo, colours, typefaces and a way of presenting yourself that works everywhere you show up: your website, social posts, signage and paperwork. Starting out or ready for a rebrand, you get an identity that feels like you and is simple to use.

Most businesses outgrow their logo before they notice

Most businesses outgrow their logo before they notice

The logo was made in a hurry when you started. Since then, the website picked up its own colours, the van got a different font, and the social posts found a style of their own. Each choice made sense at the time.


Together, they make you look smaller and less established than you are. Customers notice that before they read a word. A consistent brand tells them the same care goes into your work.

Consistency is what makes a small business look established.

UI/UX designer sketching app wireframes on paper with pen. Mobile app design process.

What does brand design include?

What does brand design include?

Brand discovery

Brand discovery

What you stand for, who you serve, how you want to be seen and how you compare with competitors.

Logo design

Logo design

A main logo plus versions for small spaces, dark backgrounds and social profile icons.

Colour palette

Colour palette

Main and supporting colours, checked for contrast so text stays readable on screen.

Typography

Typography

Typefaces for headings and body text that suit your brand and work well on the web.

Art direction

Art direction

Guidance on photography, imagery and illustration so every visual feels like it belongs.

Brand guidelines

Brand guidelines

A short, practical guide so you, your staff and your printer use it all correctly.

How it works

How it works

01

Talk

A no-obligation call about your business, your customers and where you want the brand to go.

Talk

A no-obligation call about your business, your customers and where you want the brand to go.

02

Explore

Initial logo and identity directions, each with the thinking behind it.

Explore

Initial logo and identity directions, each with the thinking behind it.

03

Refine

We develop the chosen direction together until it’s right.

Refine

We develop the chosen direction together until it’s right.

04

Deliver

Final files for print, web and social, plus your brand guidelines.

Deliver

Final files for print, web and social, plus your brand guidelines.

Proof

A brand brought to life online

A brand brought to life online

Susan O’Regan’s counselling practice needed to feel calm, professional and welcoming to people taking a difficult first step. The identity and website were shaped around that feeling.

Susan O’Regan’s counselling practice needed to feel calm, professional and welcoming to people taking a difficult first step. The identity and website were shaped around that feeling.

"Working with Glenn was an incredibly smooth experience. He really understood what we needed and brought my brand to life. I'm delighted with the result and couldn’t recommend him highly enough."

Smiling woman in striped shirt. Happy face, close-up portrait

Susan O'Regan

Frequently asked questions

What’s the difference between a logo and a brand?

Do I need a full rebrand or just a refresh?

How much does brand design cost?

What files will I receive?

Can you design my website at the same time?

Glenn Drain Creative Director profile image

Tell us about your project & we’ll take it from there

It starts with a no-obligation chat about your business and how you want it to be seen.

Glenn Drain Creative Director profile image

Tell us about your project & we’ll take it from there

It starts with a no-obligation chat about your business and how you want it to be seen.